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Scale Engine helps HVAC contractors — and roofing and hardscaping businesses — develop customer acquisition systems through targeted advertising, conversion-focused landing pages, and practical marketing analytics.
Specialized for HVAC, roofing, and hardscaping contractors.
Inquiries
132
Qualified leads
71
Cost per lead
$38
Booked estimates
24
Figures shown to illustrate the structure of reporting. They are not results from a client campaign.
The four constraints we see most often in home service marketing — and the ones our work is organised around.
Demand moves with weather, season and local competition, so some weeks are overloaded and others are quiet.
Broad targeting and vague offers bring in inquiries outside your service area or outside the work you want.
Slow pages, unclear next steps and awkward mobile forms quietly end the conversation before it starts.
Clicks and form fills are visible; lead quality, booked appointments and acquisition cost usually are not.
Four connected pieces of work. Each one is judged on the inquiries it produces and the quality of those inquiries — not on impressions.
Homeowners aren't searching for you yet — reaching them means earning attention.
Form fills that never become conversations waste time and budget.
Interested visitors leave when pages are slow, generic or awkward on a phone.
Clicks and submissions don't tell you what a customer actually costs.
HVAC is our primary focus. Roofing and hardscaping work is supported with the same approach, adapted to how those homeowners actually buy.
Our intended working process. Click a step to see what it involves.
What diagnose actually is
We start with how your business actually acquires customers: the services you sell, the area you serve, what a customer is worth, and what your current marketing is doing. The constraint is usually visible before any spend moves.
What you walk away with
A short written view of what we'd address first, and why.
What happens in this step
What launch actually is
Launch turns the plan into a working system inside your own ad account: campaigns, creative, landing pages and lead capture. Everything is built so a result can be traced back to a decision.
What you walk away with
Live campaigns, a working inquiry path and a defined starting point to measure against.
What happens in this step
What measure actually is
Measurement is where most contractor marketing stops at clicks. We report on inquiry volume and quality, appointment progress and acquisition cost — and separate media spend from total cost so the picture is honest.
What you walk away with
A clear read on where prospects drop out and what acquisition actually costs.
What happens in this step
What optimize actually is
Optimization is disciplined iteration: adjust targeting, creative, offers, landing pages and the follow-up handoff based on what the measurement shows — not on what looks busy.
What you walk away with
An ongoing cycle of tests, with the next decisions already defined.
What happens in this step
Scale Engine is an early-stage agency. We won't show you results we haven't produced. What we can tell you is exactly how we think about the work.
Decisions are informed by research and measurable information — audience data, inquiry quality and acquisition cost rather than instinct.
A structured acquisition process that can be repeated and improved, instead of one-off campaigns that stop working when they stop being new.
Attention goes to lead quality, conversion rates and acquisition economics. Impressions and clicks are inputs, not outcomes.
Testing, analysis and refinement on an ongoing basis, with the next set of decisions defined before the current test ends.
We plan, build and manage Meta advertising for home service contractors — and the landing pages, forms and tracking that determine whether that advertising produces usable inquiries. The work is structured around lead quality and acquisition cost, not click volume.
HVAC is our primary specialty. We also support roofing and hardscaping contractors, adapting the same approach to how those homeowners buy. If your business sits adjacent to that work, the audit form has an option for it.
No. Advertising outcomes depend on your market, pricing, capacity, seasonality and how inquiries are handled — none of which an agency controls. What we commit to is a clear plan, honest reporting and disciplined testing.
Start from your economics: what a customer is worth to you and what you can afford to pay to acquire one. That determines a sensible budget far better than a generic minimum. We work through it during the audit call.
It depends on scope — the services involved, how much creative is needed and whether tracking has to be rebuilt. We set expectations for your specific scope before work begins, and testing continues after launch rather than stopping at it.
No. If you don't have a site, a focused landing page can carry the conversion path for a given service. If you do have one, we can work with it or build a dedicated page for the campaigns.
A 20-minute conversation about your services, service area, current marketing and where inquiries are being lost. You leave with a clearer view of what we'd examine first — and whether we think we're the right fit.
Yes. Media spend is paid to Meta from your own ad account. Agency work is billed separately, so you always see what is platform cost and what is service cost.
We read your request and follow up to arrange a time to talk. Submitting the form doesn't reserve an appointment on its own.
No. The audit call is free and there's no obligation to work with us afterward. If we don't think we can help, we'll say so.
Tell us where your marketing stands today. We'll look at your services, your service area and your inquiry path — then talk through what we'd examine first.
Get Your Free Growth AuditA free introductory review and a 20-minute conversation about your marketing, your challenges, and where the opportunities might be. No cost, no obligation.